Packaging Design

Packaging design for Melbourne and Australian brands ready to stand out on shelf, online and in customers’ hands.

From labels and sleeves to cartons, mailers and gift boxes, your packaging is often the first physical experience someone has with your brand. Based in Melbourne and working with product-led businesses across Australia, we combine strategy and creativity to express your story, highlight your product and make sure every detail works hard — from hierarchy and messaging to finishes, dielines and print setup — so your packaging feels considered, distinctive and ready for production.

Packaging design for Fitness Outcomes ready meals, showing retail packaging sleeve artwork and product branding. Designed by Spacey Studios.

Does your packaging reflect the quality of what’s inside?

Packaging design is a great fit if you’re launching a new product, expanding a range or rethinking how your brand shows up in-store, online and in customers’ hands. You might have outgrown a DIY label, inherited inconsistent packaging from different suppliers, or simply feel that what’s on the outside no longer matches the quality, price point or story of what you’re selling.

It’s also ideal if you’re moving into new markets, preparing for retail, growing an ecommerce brand or working with suppliers across Australia and beyond. We help you organise information clearly, create strong shelf presence and align your packaging with the rest of your brand — so whether it’s sitting in a shop, arriving in the post or being shared online, it looks and feels like a natural extension of your business.

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Packaging design for product-led brands

Our packaging design service is suited to businesses that need their product presentation to feel more consistent, professional and market-ready. We work with brands in Melbourne and across Australia to create packaging that supports product launches, retail opportunities, ecommerce sales and long-term range growth.

We often support:

  • retail and ecommerce brands launching new products or ranges;
  • food and beverage brands needing labels, sleeves, cartons or outer packaging;
  • health, wellness and lifestyle brands with product packaging systems;
  • established businesses refreshing outdated or inconsistent packaging;
  • brands preparing for retail, wholesale or national distribution;
  • teams that need print-ready packaging artwork prepared for suppliers, printers or manufacturers.

Whether you’re starting with a blank slate or refining an existing range, we help turn your product packaging into a clearer, stronger and more memorable brand experience.

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Person sitting on bed reading instructions next to an open packaging box with a health supplement bottle.

What’s included in our packaging design service?

Every product, category and supplier requirement is different, so we tailor each packaging design project to your range, retailers, production needs and budget. We focus on creating packaging that looks great on shelf, feels aligned with your brand and is practical to produce, ship, store and scale across future releases.

Product Packaging & Label Design

We design labels, sleeves, pouches, bottles, jars, boxes and cartons that hero your product, organise information clearly and express your brand story across flavours, variants and sizes — both on shelf and in your customers’ hands.

Packaging Systems & Range Extensions

We create flexible packaging systems that make it easier to add new products, flavours, sizes or SKUs over time, keeping your range visually consistent while giving each product enough distinction to be recognised quickly.

Retail Packaging, Shippers & Shelf-Ready Trays

We design retail packaging, outer cartons, shelf-ready trays and shippers that work hard in busy retail environments, supporting brand recognition, practical handling, barcode placement and production requirements.

eCommerce Packaging & Unboxing Experiences

We develop mailers, gift boxes, inserts and other secondary packaging that enhance the unboxing experience, protect products in transit and create a more memorable brand moment for online customers.

Three gift boxes with ribbons including one open box showing tissue paper and a tag on the smallest box.

What’s our process?

Every packaging project follows a clear, collaborative process so we can balance creativity, practicality and production requirements at every stage — whether we’re working with your team locally in Melbourne or remotely across Australia.

Discovery & Clarity

We start by understanding your product, range, audience, retailers, suppliers and technical constraints, then clarify what each pack or format needs to do on shelf, online and in use.

Strategy & Direction

We define the visual direction, messaging hierarchy and range structure, ensuring your packaging aligns with your brand, supports your product positioning and meets category or retailer expectations.

Design & Prototype

We explore and refine packaging concepts, then build out final artwork across SKUs and formats — working with dielines, print specifications and finishes to make sure everything is practical and production-ready.

Review & Refine

We review proofs together, gather feedback from key stakeholders and fine-tune details so your packs are clear, compliant and visually sharp from all angles.

Launch & Handover

We supply final, press-ready files and supporting artwork, and can liaise with printers, packaging suppliers or production partners to help ensure your new packaging rolls out smoothly.

What outcomes can I expect?

This service is designed to help your packaging work harder for your brand in-store, online and in your customers’ hands.

Good packaging should do more than look polished. It should help customers understand the product quickly, recognise the brand, compare variants, trust the quality and feel confident enough to buy. Our packaging design process focuses on creating clear, practical and production-ready packaging that supports shelf presence, online sales and future product range growth.

Stronger shelf presence

Clear hierarchy, distinctive visuals and considered range design that help your products stand out quickly in busy retail environments, online stores and digital product listings.

Packaging that matches your product quality

A look and feel that reflects your price point, positioning and brand story, lifting perceived value and building trust before someone even picks up the product.

Clarity and compliance

Layouts that organise information logically while allowing space for claims, ingredients, barcodes and regulatory details – reducing confusion and helping you meet retailer and category requirements.

Smoother production and future releases

Thoughtful use of dielines, print specs and systems that make it easier to brief printers, control costs and release new SKUs without reinventing the design each time.

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Brand identity for Beauty Connections, showing brand placement on a product sample. Designed by Spacey Studios.

Discover Our Recent Work

Here are a few recent projects that reflect how we bring clarity, professionalism and practical design to our clients’ brands.

Magazine advertisement design for Owlet Baby Care, presented in Women’s Health magazine and designed by Spacey Studios.
Owlet Baby Care
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Graphic Design

Ongoing campaign creative and Shopify support for the ANZ market

Since 2022, we’ve supported Owlet Baby Care across Australia and New Zealand with campaign collateral, Shopify graphics, landing pages, print advertising, and localised digital assets that keep their global brand consistent and campaign-ready.

Stoich Engineering & Automotive brand identity design, showing shipping box packaging, designed by Spacey Studios.
Stoich Engineering & Automotive
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Branding

A bold motorsport-inspired identity built for precision

For Stoich Engineering & Automotive, we created a sharp, performance-led brand identity with a precision gauge-inspired wordmark, high-impact neon green accent, and flexible logo system built for digital, product, apparel, and workshop applications.

Mess To Jess brand identity for Benella based cleaning company. Designed by Spacey Studios.
Mess To Jess
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Branding

A warm, approachable brand identity for a new local cleaning business

For Mess To Jess, we created a warm and approachable brand identity that captures the professionalism, care, and attention to detail behind the new cleaning business, helping it launch with confidence and stand out in the regional market.

Brand identity for FloPro Wireless TENS device, designed by Spacey Studios. Health & wellness brand shown on a tote bag.
FloPro
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Branding

A vibrant, feminine brand identity for an innovative wellness start-up

For FloPro, we developed a modern and empowering brand identity with packaging design that redefines menstrual pain relief through a vibrant, feminine design system built to scale and support the brand’s future growth.

A creative tabloid style design for Domain Group, designed by Spacey Studios to showcase Domain's internal research reports in an engaging format.
Domain Group
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Graphic Design

A printed internal newspaper bringing industry insights to life

For Domain Group, we designed a bold and visually engaging internal publication that reimagined complex industry insights as an editorial-style newspaper, inspiring and educating their research, sales, and marketing teams.

Brand identity for Earth First Medical and Veterans Only Healthcare, shown on business cards, designed by Spacey Studios.
Earth First Medical
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Branding

A unified brand system for telehealth providers under one identity

For Earth First Medical & Veterans Only Healthcare, we created a bold and professional brand identity that establishes trust, clarity, and cohesion in a heavily regulated industry while empowering accessible, alternative healthcare.

Program brochure design for Impacto Consulting, designed by Spacey Studios.
Impacto Consulting
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Graphic Design

A bold program brochure & brand designed to inspire action

For Impacto Consulting, we designed a 20-page brochure, program logo, and supporting icon set for the Innovate For Impact Program, creating a vibrant and engaging sales tool for organisations looking to build innovation capability.

Out of home (OOH) advertising design for F45 Training, showing billboard in Victoria, Australia, designed by Spacey Studios.
F45 Training
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Graphic Design

High-impact outdoor campaign design for F45 Training

For F45 Training Melton, we provided out-of-home campaign design support for a high-visibility member recruitment campaign, creating bold, brand-aligned large-format assets designed to capture attention and build local awareness.

Packaging design for Fitness Outcomes ready meals, showing retail packaging sleeve artwork and product branding. Designed by Spacey Studios.
Fitness Outcomes
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Packaging

A refined packaging refresh for healthier ready-made meals

For Fitness Outcomes, we refreshed 22 ready-made meal packaging sleeves, updating layouts and product information while maintaining the brand’s premium look across both existing favourites and new product releases.

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Yes. Spacey Studios is based in Melbourne and works with product-led businesses across Australia. We can collaborate remotely with your team, printer, packaging supplier or manufacturer to design packaging that is brand-aligned, production-ready and suitable for retail, ecommerce or product launches.

No. While we are based in Melbourne, our packaging design process works well for clients across Australia. Most communication, design reviews and supplier coordination can be handled online, making it easy to work together regardless of location.

We can design a wide range of packaging formats, including product labels, sleeves, pouches, cartons, boxes, mailers, gift packaging, inserts, shelf-ready trays, shippers and outer packaging. The exact format depends on your product, supplier requirements, retailer needs and budget.

Yes. We can design packaging for food and beverage products, including labels, sleeves, cartons and packaging systems across different flavours, variants or product ranges. We help organise key information clearly while maintaining strong brand impact and production-ready artwork.

Yes. We design ecommerce packaging such as mailers, product boxes, inserts and unboxing materials that help create a more considered customer experience. We focus on packaging that protects the product, supports your brand story and feels memorable when it arrives in your customer’s hands.

Yes. We can work with your printer, packaging supplier or production partner to prepare final artwork using the required dielines, specifications and file formats. We can also liaise with them during the artwork stage to help reduce confusion and support a smoother production process.

We also have our own network of print and production partners, if you're looking for a new packaging manufacturer.

Yes. Once the design is approved, we prepare final artwork for production based on the supplied dielines and print specifications. This may include artwork setup, layout checks, file exports and supplier-ready files for labels, cartons, sleeves, boxes or other packaging formats.

Yes. If your current packaging feels outdated, inconsistent or no longer reflects your product quality, we can refresh the design while keeping key brand elements intact. This is useful for businesses that want to improve shelf presence, clarity or consistency without undertaking a full rebrand.

No. While we have experience across industries such as education, ecommerce, construction, professional services, healthcare, hospitality and not-for-profit organisations, we don’t limit ourselves to one specific niche.

We’re most interested in working with businesses that value design, collaboration, clear communication and high-quality outcomes. You can explore some of the industries we commonly support on our Industries page.

Still have questions?

Can’t find the answer you’re looking for? Get in touch, we’re here to help.

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