For Domain Group, we designed a bold and visually engaging internal publication that reimagined complex industry insights as an editorial-style newspaper, inspiring and educating their research, sales, and marketing teams.
Domain Group is one of Australia’s leading real estate platforms, helping buyers, sellers, renters, and investors navigate the property market through data, insights, and digital tools.
We were engaged by Domain Group’s Research & Insights team to support the design of internal reporting materials for a national conference and broader consumer insights rollout. The goal was to take detailed consumer survey data and market research, and transform it into something clear, engaging, and easy for internal teams to absorb.
Rather than presenting the insights through a standard corporate report, Domain wanted something more memorable — a format that would stand out, spark conversation, and help teams across sales, marketing, and research connect with the data in a more meaningful way.
The project involved a large amount of complex consumer data, covering different property market segments, buyer behaviours, and audience insights.
The challenge was to make this information feel accessible without oversimplifying it. Each piece of collateral needed to present data clearly, follow Domain Group’s established brand guidelines, and support internal teams with practical, easy-to-digest insights.
There was also a logistical challenge. For the conference, the tabloid-style reports needed to be designed, printed, and delivered to Domain Group’s offices across Australia within a quick turnaround — ensuring the relevant teams received the materials on the same day.
This required a careful balance of design, production management, and coordination.
We developed a creative old-school tabloid-style report as the centrepiece of the project.
This format gave the research a fresh and unexpected presentation style, moving away from traditional corporate reporting and into something more tactile, editorial, and engaging. The tabloid approach created a stronger sense of occasion for the internal conference, while making the content feel easier to browse, share, and discuss.
Our design direction focused on clear storytelling, bold visual hierarchy, and structured data presentation. Each section was designed to help the reader quickly understand the key message, while still giving enough detail to support deeper internal discussion.
Alongside the tabloid report, we designed a suite of consumer segment presentation decks. These reports explored different audience groups and property segments, translating detailed research into polished, brand-aligned presentation materials.
Across more than 12 reports, we ensured every graph, chart, statistic, and layout felt consistent, accessible, and aligned with Domain Group’s visual identity.
A key part of this project was bringing structure to complexity.
Consumer research can quickly become overwhelming when presented without clear hierarchy. Our role was to help shape the information into layouts that guided the reader through the insights, rather than asking them to decode raw data on their own.
We carefully considered:
The result was a suite of collateral that felt polished, cohesive, and strategically useful — supporting Domain Group’s internal teams with insights they could understand, share, and act on.
In addition to the design work, we assisted with the print production and logistics for the tabloid reports.
With a fast turnaround and national delivery requirements, the production process needed to be carefully managed from final artwork through to distribution. We coordinated the print process and helped ensure the finished tabloids were delivered to the relevant teams across Domain Group’s offices around Australia on the same day.
This added an important layer to the project. It wasn’t just about creating something that looked good on screen — it needed to work as a physical communication piece, produced at quality, delivered on time, and ready to support the conference experience.
The final deliverables gave Domain Group a more engaging way to share important consumer insights internally.
The tabloid-style report created a memorable, tactile format for the national conference, while the consumer segment decks provided a broader suite of structured insights for sales, marketing, and research teams.
By combining editorial-inspired print design with modern data visualisation, we helped turn complex research into materials that were clear, compelling, and easy to navigate.
The project showed how thoughtful graphic design can elevate internal communications — transforming data from something purely informational into something people actually want to engage with.
This project was a great example of how design can bring energy and clarity to internal communications.
A lot of corporate data reporting can feel dense, dry, or difficult to engage with — even when the insights themselves are genuinely valuable. What made this project exciting was the opportunity to shift that experience. By using an old-school tabloid format, we helped create something that felt more editorial, more tactile, and more memorable than a standard internal report.
We were also proud of the level of consistency achieved across the broader suite of consumer segment decks. With more than 12 reports and a large volume of data to work through, the design system needed to stay flexible while still feeling cohesive. Every chart, graph, statistic, and layout decision had to support clarity first.
The logistics side of the project also made this one stand out. Coordinating print and delivery across multiple offices around Australia, all within a fast turnaround, added real production pressure — but it also made the final result more rewarding. There’s something satisfying about seeing design move beyond the screen and become a physical piece of communication that lands in people’s hands at the right moment.
For us, this project reinforced the value of thoughtful design in places where it can often be overlooked. Internal communications still deserve care, creativity, and craft. When information is presented well, it becomes easier to understand, easier to share, and far more likely to make an impact.
Here are a few more projects that showcase how we approach branding, design, and digital with clarity and intention.
