Since 2022, we’ve supported Owlet Baby Care across Australia and New Zealand with campaign collateral, Shopify graphics, landing pages, print advertising, and localised digital assets that keep their global brand consistent and campaign-ready.
Owlet Baby Care is a globally recognised infant health technology brand, trusted by parents around the world for its innovative baby monitoring products and connected care solutions.
Since 2022, Spacey Studios has supported Owlet Baby Care across the Australian and New Zealand market, providing ongoing graphic design, marketing collateral, Shopify website graphics, campaign landing pages, and front-end design support.
Rather than a single project, this has been a long-term creative partnership — helping Owlet’s local team roll out campaigns, promotions, product messaging, and digital updates with consistency, speed, and care.
As a global ecommerce brand, Owlet has a strong international brand identity that needs to be applied consistently across every market.
For the ANZ team, the challenge was not about reinventing the brand. It was about adapting it thoughtfully for local campaigns, retail promotions, ecommerce updates, and digital marketing activity — while maintaining alignment with the broader global system.
Campaigns often need to move quickly. Seasonal promotions, product launches, sale periods, retail moments, and local marketing opportunities all require polished creative assets that can be delivered on time and rolled out across multiple touchpoints.
Another layer of complexity is the coordination between local ANZ campaign needs and Owlet’s broader global brand and management teams. With stakeholders operating across different time zones, the work often requires clear communication, organised feedback rounds, and careful timing to keep campaigns moving without slowing down local execution.
Owlet needed a dependable local creative partner who could understand the brand, work within its guidelines, and support a wide range of ongoing design needs without slowing down the internal team.
The work needed to support:
Our role has been to act as an extension of Owlet’s local marketing and ecommerce team.
We work closely with their team to interpret each campaign brief, apply the global brand direction, and produce creative that feels polished, consistent, and ready for market. Every asset is designed to feel unmistakably Owlet, while still being tailored to the needs of the ANZ audience.
Because the work spans both graphic design and digital implementation, our support often moves from concept and layout through to production and publishing. This allows Owlet’s team to move quickly, especially during busy promotional periods where multiple assets need to be prepared, reviewed, and launched across channels.
The design approach is generally clean, calming, and product-focused — supporting the trust, reassurance, and simplicity that sits at the heart of the Owlet brand.
To support campaigns across local and global stakeholders, we keep feedback rounds clear, files organised, and deliverables easy to review — helping maintain momentum even when approvals span different time zones.
Our ongoing work with Owlet includes creative support for a wide range of campaigns and promotional moments.
This has included seasonal campaigns such as Mother’s Day, End of Financial Year promotions, major sales, product launches, and other key retail and ecommerce opportunities. For each campaign, we create adaptable visual assets that can be used across digital touchpoints while keeping the overall brand experience cohesive.
The work often includes campaign graphics, website banners, landing page visuals, social media assets, and supporting promotional creative. In each case, the goal is to help Owlet communicate clearly, capture attention, and maintain visual consistency across every platform.
By supporting these recurring campaign needs, we help Owlet stay prepared for important marketing moments without placing additional pressure on their internal team.
Our support has also extended into print advertising and publication-ready campaign collateral.
One example included designing a print advertisement for Women’s Health Magazine Australia. The direction focused on a calming, minimal layout that placed emphasis on the product, the key message, and a clear call to action.
For publication campaigns, we also assist with image selection, content optimisation, and artwork preparation to ensure assets meet the required specifications and feel aligned with both the campaign objectives and publication guidelines.
This level of detail is especially important for a brand like Owlet, where trust, clarity, and visual softness all play an important role in how the product is perceived.
Alongside campaign collateral, we support Owlet with Shopify website graphics and front-end design updates.
This includes creating and publishing promotional banners, designing tailored landing pages, preparing campaign visuals, and helping ensure each promotion is presented clearly across the ecommerce experience.
By supporting both design and implementation, we help reduce the gap between campaign planning and campaign launch. Assets are not only designed to look good — they are prepared with the website experience in mind, making them easier to integrate and more effective in context.
This has allowed Owlet to launch campaigns more smoothly, with digital touchpoints that feel consistent, considered, and easy for customers to navigate.
In May 2026, Owlet’s ANZ website launched with a refreshed digital experience designed to align more closely with the global Owlet brand style.
As part of this update, we supported the local website design and front-end experience, helping create a modern, clean, and engaging Shopify presence that better reflects the direction of the global brand.
The refreshed website introduces a more polished ecommerce experience, with stronger visual consistency, cleaner layouts, video-led content, and more interactive elements designed to support customer engagement.
This work helped bring the ANZ site into closer alignment with Owlet’s global digital presence while maintaining the practical needs of the local market.
Our ongoing partnership with Owlet Baby Care gives their ANZ team reliable, flexible creative support across campaign, print, digital, and ecommerce touchpoints.
Since 2022, we have helped the brand stay visually consistent, campaign-ready, and responsive to local marketing opportunities. From magazine advertisements and campaign graphics through to Shopify banners, landing pages, and website refresh support, our work helps ensure Owlet’s customer-facing materials remain polished and aligned.
For Owlet, the value of the relationship lies in having a creative partner who understands the brand and can step in across a wide range of design needs — helping their team move quickly without compromising quality.
Our ongoing work with Owlet Baby Care has been a great example of the value of long-term creative support.
Because this is not a one-off project, the relationship has allowed us to build a strong understanding of the brand, the team, and the kind of creative support they need across the ANZ market. Over time, this makes the process smoother, faster, and more intuitive — especially when campaigns need to be turned around quickly.
What we enjoy most about this work is the balance between consistency and adaptation. Owlet already has a strong global identity, so our role is not to change the brand, but to apply it thoughtfully across different local campaigns, formats, and customer touchpoints.
We’re particularly proud of the breadth of work we’ve supported. From print ads and digital campaign assets through to Shopify graphics, landing pages, and the recent website refresh, the partnership has allowed us to contribute across both creative and ecommerce-focused work.
It has also reinforced how important dependable creative support can be for growing brands. Campaigns often move fast, and internal teams need partners who can understand the brief, respect the brand, and deliver polished assets without unnecessary friction.
For us, Owlet is a strong example of how ongoing design support can help a global brand stay consistent, localised, and ready for every campaign moment — without slowing down the pace of its local marketing team.
Here are a few more projects that showcase how we approach branding, design, and digital with clarity and intention.
