For FloPro, we developed a modern and empowering brand identity with packaging design that redefines menstrual pain relief through a vibrant, feminine design system built to scale and support the brand’s future growth.
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FloPro is a Melbourne-based startup in the women’s health and wellness space, created to offer a modern approach to menstrual pain relief.
The product combines wireless TENS therapy with heat functionality, providing a drug-free solution for discomfort caused by menstrual pain and endometriosis. Designed to be portable, discreet, and affordable, FloPro was built for modern, health-conscious women looking for support that fits naturally into their daily lives.
When the client came to us, FloPro was still in its early stages. The product idea was there, but the brand needed to be shaped from the ground up. The client wanted something modern, eye-catching, and memorable — but they were unsure where to begin when it came to launching a new brand into market.
Our role was to help bring that idea to life through brand development, a flexible identity system, detailed brand guidelines, and packaging design for both the TENS device and replacement pads.
FloPro needed to enter the market with confidence.
As a new startup, the brand had to quickly communicate what it stood for, who it was for, and why it felt different from traditional pain relief options. It needed to appeal to women seeking discreet, practical support throughout busy day-to-day life, while also feeling trustworthy enough to sit within the health and wellness category.
The challenge was balancing energy with credibility.
The brand needed to feel vibrant and fresh, but not overly playful. Feminine, but not cliché. Professional, but still approachable. It had to speak to a younger, trend-conscious audience while remaining inclusive, clear, and easy to understand.
Because the client was new to building a brand from scratch, they also needed guidance beyond visual design. They needed support in shaping the overall direction, making strategic decisions, and understanding how the brand could be applied across future collateral, packaging, and marketing materials.
Our creative direction centred around a vibrant, accessible, and modern brand identity.
We developed a visual language that highlighted FloPro’s innovative product features while creating a sense of warmth, trust, and community. The goal was to make the brand feel energetic and contemporary without overwhelming the audience.
The colour palette played a key role in this direction. Lilac formed the core of the identity, supported by soft teal and muted coral to create a fresh, feminine, and memorable look. Neutral whites and greys helped keep the overall system clean and balanced.
Typography was selected to feel modern and highly readable, using geometric sans serif forms with bold weights for confident callouts and lighter weights for supporting information. This gave the brand enough flexibility to move between strong product messaging and softer, lifestyle-led communication.
We also explored graphic elements inspired by the product itself, including circular pad shapes, soft gradients, abstract patterns, and visual references to heat and movement. These elements helped bring a sense of flow and energy to the brand, while supporting a cohesive visual system across digital, print, and packaging applications.
The final identity was designed to feel clean, feminine, flexible, and immediately recognisable.
We created a modern logo system with multiple lockups to support different usage occasions — from packaging and product collateral through to digital marketing, social media, and future retail environments.
The broader brand system was documented through detailed brand guidelines, giving the client clear direction on how to use the identity with consistency. This included guidance around logo usage, colour, typography, layout principles, visual style, and brand application.
For a new startup, this was particularly important. Rather than handing over a logo in isolation, we created a foundation the client could continue to build from as the business moved closer to launch.
As the project progressed, the scope expanded into packaging design for the FloPro TENS device and replacement pads.
This became a more structured and collaborative stage of the project. The packaging needed to align with the brand identity while also including all relevant product information in a clear and organised way.
Our approach focused on creating packaging that felt clean, polished, and shelf-ready. The design needed to communicate the product’s benefits quickly, while maintaining a sense of trust and professionalism. We used the brand’s colour palette, typography, and graphic elements to create packaging that felt cohesive with the broader identity system, while still being practical and easy to navigate.
The result was a packaging suite that felt bright, modern, and aligned with the FloPro brand — helping the product feel ready for market.
The final deliverables gave FloPro a strong, scalable brand foundation to support its launch.
The client received a modern identity system, detailed brand guidelines, and clean, eye-catching packaging that could help the product stand out while remaining grounded in trust and clarity.
For a new business, this foundation provides more than visual consistency. It gives the brand a clear direction, a professional presence, and a practical system that can guide future marketing, product collateral, digital touchpoints, and external creative support.
Although the business is yet to launch and there are no measurable market results at this stage, the client response to the brand and packaging direction has been positive. The project has helped turn an early product idea into a more complete, market-ready brand.
FloPro was an exciting project because it gave us the opportunity to help shape a brand from the very beginning.
The client had a clear product idea, but the brand itself was still open. That made the process feel collaborative and exploratory, with plenty of room to define the visual direction, build the personality, and create a system that could grow with the business.
What we enjoyed most was finding the balance between feminine, modern, and professional. Women’s health brands can easily fall into predictable visual territory, so we wanted FloPro to feel fresh and vibrant without becoming overly soft or generic. The use of colour, gradients, and clean geometric typography helped create a brand that feels energetic, approachable, and confident.
The packaging stage also added another layer of depth to the project. Seeing the brand move from identity design into physical product packaging helped bring the system to life in a more tangible way. It pushed us to think carefully about hierarchy, product messaging, information structure, and how the brand would feel in a real-world retail or ecommerce context.
This project also allowed us to explore the women’s health and wellness space more deeply — an area that requires sensitivity, clarity, and trust. For us, FloPro is a strong example of how a startup brand can be playful and eye-catching while still feeling polished, practical, and ready for growth.
Here are a few more projects that showcase how we approach branding, design, and digital with clarity and intention.
