Since 2023, we’ve supported Rubbermaid Commercial Products with a broad range of design collateral across sales materials, brochures, catalogues, digital reports, internal updates, and social media assets — helping their team communicate technical product ranges with clarity, consistency, and impact.
Rubbermaid Commercial Products (RCP) is a trusted name in commercial cleaning, waste management, washroom, material handling, safety, and food service solutions — supporting facilities across sectors including healthcare, aged care, education, hospitality, commercial cleaning, and facility management.
Since October 2023, Spacey Studios has worked regularly with the Rubbermaid Commercial Products team in Australia, providing ongoing graphic design support across a wide range of sales, marketing, product, and internal communication materials for the APAC region. Our relationship with the brand also extends back to earlier project work completed in 2019 and 2020, giving us a long-standing familiarity with the brand, product range, and visual system.
Rather than a single one-off project, this has been a continuing creative partnership — helping the RCP team produce polished, practical, and brand-aligned collateral across both print and digital channels.
Rubbermaid Commercial Products has a broad and highly technical product range, with solutions spanning cleaning, waste, material handling, washroom, food service, safety, and facility management.
The challenge is not simply to make each piece of collateral look visually consistent. Each asset needs to communicate detailed product information clearly, support the sales team with practical messaging, and remain aligned with the wider Rubbermaid Commercial Products brand system.
Many projects involve dense information, technical product details, multiple SKUs, sector-specific applications, and campaign messaging that needs to be presented in a way that feels accessible and easy to navigate. The audience can also shift depending on the project — from aged care facilities and schools, to hospitality operators, distributors, internal teams, and facility managers.
The work needs to support:
Our role has been to act as an ongoing creative support partner for the Rubbermaid Commercial Products Australia team.
Across each project, we work within the established RCP brand system while adapting the visual direction to suit the purpose, format, and audience of the specific asset. Some pieces require bold sales messaging and strong campaign impact, while others need to organise technical product details, diagrams, and supporting information in a clear and practical way.
The RCP visual style is highly recognisable, with its bold yellow and black colour palette, strong typography, product-led layouts, and functional graphic language. Our approach is to respect that system while creating collateral that feels fresh, purposeful, and easy for the audience to use.
Because much of the work supports sales and marketing teams, we place a strong focus on clarity. Product information, benefit statements, technical details, icons, photography, and calls to action all need to work together to help the reader quickly understand the value of the product or solution.
A key part of our work with Rubbermaid Commercial Products has involved designing sector-specific brochures and sales materials that translate broad product ranges into relevant, industry-focused solutions.
This has included brochure design for industries such as aged care and education, where the product messaging needs to connect directly with the needs of each environment. For aged care, the collateral focuses on hygiene, infection control, resident safety, operational efficiency, waste management, washroom standards, food service, and cleaning protocols. For education, the messaging shifts towards high-traffic cleaning, safety, durability, waste sorting, common area maintenance, classroom support, and facility management.
These pieces often combine multiple content types within a single document — product grids, room-by-room solution pages, statistics, diagrams, product callouts, QR codes, case study references, and “did you know?” information blocks.
Our role is to bring structure and visual rhythm to this information, helping each brochure feel practical, useful, and aligned with the brand.
Many RCP assets need to communicate more than surface-level product features. They need to explain why a product matters, where it is used, how it supports facility teams, and what makes it more effective than alternative solutions.
This has involved designing product-focused sales tools, infographics, flyers, and catalogue-related materials that simplify complex information without removing important detail.
Examples include product communications for janitorial cleaning carts, Slim Jim® Recycling Stations, BRUTE® containers, Microban® antimicrobial technology, and broader product category materials. Across these assets, we focus on strong hierarchy, clear messaging, visual emphasis, and product-led storytelling.
The result is collateral that supports sales conversations, reinforces product benefits, and gives internal and external teams a more polished way to present the RCP range.
Our work has also included campaign-based collateral designed to support specific marketing initiatives and product promotions.
One example is the “One Bin, One Tree, One Greener Future” campaign flyer for Slim Jim® Recycling Bins, which required a more sustainability-led visual direction while still feeling aligned with the Rubbermaid Commercial Products identity. The asset needed to communicate the campaign offer, explain the partnership initiative, highlight the environmental message, and present the product clearly within a single-page format.
For these campaign assets, our approach is to keep the communication direct and visually engaging. The design needs to create impact quickly, while still giving the audience enough information to understand the offer and take action.
Alongside brochures and sales collateral, we provide ongoing design support for digital reports, internal updates, and social media assets.
These pieces help the RCP team communicate with different audiences across different contexts — whether sharing internal updates with the international operations team, presenting product information, supporting distributor communications, or promoting content through digital channels.
The design requirements can vary from polished multi-page PDFs to short-form visual assets for social media. In each case, the goal is to maintain consistency, improve readability, and ensure the communication feels professional and on-brand.
By supporting both internal and external collateral, we help Rubbermaid Commercial Products maintain a more cohesive brand presence across everyday communications, campaign activity, and sales enablement materials.
Catalogue and product range materials require a slightly different design focus. These assets often need to balance brand impact with usability, ensuring the final piece feels visually strong while still functioning as a practical reference tool.
Our support has included catalogue cover refresh concepts and product-led design layouts that help give existing materials a more polished and engaging presentation.
For a brand with a large product ecosystem, consistency across these materials is especially important. Catalogue covers, sales brochures, flyers, digital reports, and social assets all need to feel connected, even when they serve different purposes.
Our ongoing partnership with Rubbermaid Commercial Products gives their Australian team reliable, flexible design support across a broad range of communication needs.
Since October 2023, we have supported the brand with sales collateral, brochures, catalogue materials, digital reports, internal communications, campaign flyers, product infographics, and social media assets. Together, these materials help RCP communicate more clearly across industries, promote products more effectively, and maintain a strong, consistent visual presence.
For Rubbermaid Commercial Products, the value of the relationship lies in having a design partner who understands the brand, can work across different formats, and can turn complex information into polished, practical collateral.
Our ongoing work with Rubbermaid Commercial Products is a strong example of how long-term design support can help an established brand communicate with greater consistency and clarity.
Because the product range is broad and often technical, the design work needs to do more than simply look polished. It needs to organise information, support sales conversations, highlight product benefits, and make complex content easier to understand by a range of stakeholders.
What we enjoy most about this partnership is the variety of work. One project might involve a detailed sector brochure for aged care or education, while another might focus on a single-page campaign flyer, social media asset, product infographic, or catalogue refresh. Each piece has a different purpose, but they all need to feel connected to the same brand.
Over time, this kind of relationship makes the process more efficient and intuitive. We understand the visual system, the product categories, and the level of polish expected — allowing us to support the RCP team across recurring design needs with consistency and care.
For us, Rubbermaid Commercial Products is a great example of how considered graphic design can support a sales-driven brand — helping technical information become clearer, campaign messages become stronger, and everyday communication feel more professional.
Here are a few more projects that showcase how we approach branding, design, and digital with clarity and intention.
