Systems & Solutions

Microsoft Clarity

Provides heatmaps and session recordings to understand user behaviour.

Microsoft Clarity is a behaviour analytics platform that helps businesses understand how people interact with their website through tools like heatmaps, scroll maps and session recordings. It provides a more visual way to review user behaviour, helping identify where visitors click, how far they scroll and where they may be experiencing friction.

At Spacey Studios, we use Microsoft Clarity to support more informed website and user experience decisions. While platforms like Google Analytics 4 show what is happening at a data level, Clarity helps reveal how people are actually moving through a page and interacting with key content.

Whether you’re reviewing a new website after launch, improving an existing user journey or trying to understand why visitors are not converting, Microsoft Clarity can provide practical insights that help guide smarter website improvements.

Key Details

Analytics & Tracking
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Use Cases

Revealing how people interact with your website so you can improve the experience.

Reviewing User Behaviour After Launch

If your website has recently launched, Microsoft Clarity can help show how real visitors are engaging with the experience. We can review heatmaps, scroll depth and session recordings to identify whether users are finding key content, engaging with calls to action and moving through the site as intended.

Identifying Friction In Key Journeys

If users are dropping off before enquiring, booking or purchasing, Clarity can help uncover where the experience may be causing confusion. We can use behaviour insights to review page layouts, navigation, content hierarchy and interaction patterns, helping identify practical improvements.

Supporting Ongoing Website Optimisation

If your website is an important lead generation or sales tool, Microsoft Clarity can support continuous improvement over time. We can use session recordings and heatmaps alongside analytics data to inform UX refinements, content updates and conversion-focused design decisions.

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Microsoft Clarity

Relevant Industries

Microsoft Clarity is useful for businesses and organisations that want to better understand how visitors interact with their website and where the user experience can be improved. These are some of the industries where Clarity can be especially useful.

Professional Services, an industry serviced by Spacey Studios

Professional Services

Microsoft Clarity can help professional service businesses review enquiry pathways, service page engagement and how visitors interact with trust-building content.

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eCommerce & Retail, an industry serviced by Spacey Studios

eCommerce & Retail

eCommerce and retail businesses can use Clarity to review product page behaviour, shopping journeys, content engagement and potential friction before purchase.

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Education & Training, an industry serviced by Spacey Studios

Education & Training

Education and training providers can use Clarity to understand how users navigate course pages, resources, event information and enquiry pathways.

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Hospitality, an industry serviced by Spacey Studios

Hospitality

Hospitality businesses can use Clarity to review how visitors interact with menus, booking prompts, event pages, location information and promotional content.

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Not-For-Profit & Community, an industry serviced by Spacey Studios

Not-For-Profit & Community

Not-for-profit and community organisations can use Clarity to review donation pathways, campaign pages, program information and supporter engagement.

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Real Estate, an industry serviced by Spacey Studios

Real Estate

Real estate businesses can use Clarity to understand how visitors engage with property listings, location information, enquiry prompts and campaign landing pages.

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