Regardless of your specialty, the one thing that creatives will never stop hearing is “I can find someone online for half the price, why are you charging so much?”
With Upwork, Fiverr, Freelancer, and all of the other platforms out there, you can find someone to do anything for you at almost any price you are willing to pay (or not pay). Sounds great, right? Not always.
These platforms seem great in theory for businesses that are looking to cut costs by outsourcing to overseas freelancers, but with the extremely low prices, it makes you question quality. If you are looking for a quick design for an internal business presentation, then sure, a quick and cheap solution may be fine, but for a logo or something at the core of your business, you should never skip on the investment for a great designer. Branding means a lot more to your business, your customers and the value of your products than many people know.
I’m not saying there are no great designers on Upwork and other freelancing platforms because that’s not true – some of the best designers utilise these websites to find clients. The difference is when businesses spend $50 for a logo on these platforms because it looks like a great deal, without realising that the design lacks the quality that comes from a professional designer. This is just the reality – a professional designer won’t charge you $50 for a logo. These things cost a lot more time and money than $50 is worth to business.
I could go on and add many more points to this list, but I think you get the idea. Quality means a lot when it comes to design work, and although cheap work from an overseas freelancer may sound like a great idea, you’re likely missing out on all of the quality that is going to lead to actual value for your business’ future growth.
If you would like to discuss your graphic design or brand development needs, we would be happy to start the conversion around how we can assist. Please feel free to get in touch today.
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