Clean, bold and built to last – the new brand for S-Plus Electrical captures the energy and precision of their work, laying the foundation for a confident and professional presence.
In mid-2023, we partnered with Jeremy from S-Plus Electrical Services to bring his new trade business to life with a bold and confident brand identity. Based in Ringwood East and servicing clients across Melbourne, S-Plus needed a visual identity that matched its commitment to quality, reliability, and innovation in both residential and commercial electrical work.
Electrifying by design
Our creative direction centred around impact and clarity. The result? A dynamic logo that’s bold, legible, and memorable in any setting. With clean typography and a cleverly integrated lightning bolt in the ‘U’ of PLUS, the logo immediately communicates energy, precision, and professionalism. A connected hyphen subtly reinforces the continuity and cohesion of the brand.
We developed a full suite of logo variations to support diverse applications—from business cards and apparel to van signage and digital assets. The design system also includes a standalone icon for compact placements, ensuring the brand remains consistent and recognisable at every touchpoint.
A solid foundation for a growing business
The brand system reflects Jeremy’s passion for the trade and his vision for delivering flawless service with integrity. It’s not just a logo—it’s a platform for future growth and brand recognition.
“It was an absolute pleasure working with you. Thank you again for everything!”
— Jeremy, S-Plus Electrical Services
We’re proud to have helped lay the creative groundwork for S-Plus Electrical Services and can’t wait to see the brand continue to grow.
If you’re Melbourne based and needing an electrician, be sure to reach out to Jeremy from S-Plus Electrical Services! Learn more about them at: https://www.spluselec.com.au
