Karuma Autohaus Dealership Website

Karuma Autohaus is a used motor vehicle dealership based in Mordialloc, Victoria. They needed a modern, professional website that could showcase their inventory with clarity, build trust with buyers, and create a scalable platform to support future growth (including additional dealership services). 

Purpose

The core goal was to move reliance away from third-party marketplaces and give Karuma Autohaus a central digital hub that they fully own — one that strengthens brand perception, improves the browsing experience, and supports the buying journey with practical tools like finance estimates and clear enquiry pathways.

Challenges

• Live inventory accuracy: Vehicle listings needed to stay current without the team manually updating the website every time stock changed.
• Complex vehicle data: Each vehicle required rich detail pages (specs + large photo galleries) presented in a clean, frictionless way.
• Trust + usability balance: The site needed to feel polished and credible, while remaining fast, mobile-first, and easy to navigate for value-driven buyers.
• Finance clarity without friction: Provide helpful repayment guidance, while keeping the experience compliance-friendly and non-binding.

Our Approach

We designed and developed a fully custom Webflow website focused on speed, clarity, and conversion – pairing a clean UI with structured CMS architecture so customers can quickly browse vehicles, compare options, and enquire with confidence.

Key UX priorities included:

• A mobile-first browsing experience (most buyers search on their phones)
• Clear inventory navigation, including “For Sale” and Sold archives to build credibility
• Strong trust cues throughout the journey (testimonials, transparency, and straightforward presentation)

Custom Functionality

1) Custom Vehicle Listing Synchronisation (EasyCars → Webflow CMS)

This project’s defining feature was the custom synchronisation tool we developed to automate Karuma Autohaus’ vehicle listings.

Because there was no out-of-the-box solution that matched the required workflow, we engineered a custom process that pulls vehicle data from EasyCars Dealer Management Software (DMS) and keeps the Webflow CMS continuously updated — including structured listing fields and automated image handling — so the website stays accurate, current, and always publish-ready with minimal admin effort.

What this unlocked:

• Live, automated inventory updates (no manual website maintenance for daily stock changes)
• A structured CMS foundation capable of supporting deep vehicle pages, filtering, and future expansion
• A scalable framework developed for handling large volumes of listing data (50+ data fields per vehicle) while maintaining clean, consistent presentation.

2) Pre-Filled Interactive Finance Tool on Vehicle Listings

We also custom-developed an indicative finance calculator and embedded it into the browsing experience to reduce friction in the buying journey.

The calculator is designed to be compliance-friendly and non-binding, and is pre-filled using the vehicle’s listing data so users can see relevant repayment estimates faster — improving UX and helping buyers assess affordability without leaving the site.

Outcome

The result is a clean, modern Webflow website that feels credible and effortless to use — powered by advanced backend automation that keeps inventory accurate in real time, plus custom finance functionality that supports stronger decision-making and smoother enquiries.