For FloPro, we developed a modern and empowering brand identity with packaging design that redefines menstrual pain relief through a vibrant, feminine design system built to scale and support the brand’s future growth.
FloPro is a pioneering start-up in the menstrual pain relief industry, combining TENS therapy with heat functionality to deliver an innovative, drug-free solution. With a bold vision to redefine women’s health and empower confidence, FloPro approached us to develop a brand that was modern, eye-catching, and appealing to a diverse audience.
As a brand new business, the client faced the challenge of starting from scratch. They needed not only a strong identity, but also guidance on how to bring their idea to life in a competitive and fast-evolving industry. Our task was to create a brand that balanced innovation with approachability, while establishing a scalable design system to support future growth.
We delivered a vibrant brand identity anchored by a calming lilac and coral colour palette, geometric typography, and flexible logo lockups for versatile use. The brand guidelines provided in-depth direction across identity, tone, and application, ensuring clarity and consistency across all channels. Extending beyond the identity, we also designed packaging for the FloPro device and its replacement pads, combining practical information with a clean, consumer-friendly aesthetic that stood out on shelf.
The outcome was a modern, feminine, and professional brand system that empowers FloPro to enter the market with confidence. While the product is yet to launch, client feedback has been overwhelmingly positive, praising the vibrancy, clarity, and usability of the brand. This project stands out in our portfolio as a showcase of how strategic design can empower a start-up to transform a vision into a movement—redefining wellness through innovation and care.
