Projects

DYMO Labels Packaging for AU & NZ

Newell Brands
December 2019

For DYMO, we localised label range packaging for the Australian and New Zealand market, adapting global brand-led layouts into clear, shelf-ready designs with region-specific content, refined information hierarchy, and print-ready production artwork.

We worked with DYMO to support the localisation of their label range packaging for the Australian and New Zealand market. Working within DYMO’s established global brand system, we translated the core packaging structure into locally compliant, shelf-ready artwork — ensuring product information, language, and region-specific details were presented clearly without compromising brand consistency.

This project focused on creating clean, confidence-building packaging that feels at home in retail and office supply environments. From typography hierarchy and layout refinement through to print-ready production files, our role was to bring clarity and cohesion to front-of-pack messaging while maintaining the recognisable DYMO presence shoppers expect across Australia and New Zealand.

Deliverables included:

  • Localised packaging layouts for DYMO label products, aligned to global brand guidelines
  • Region-specific content updates and information hierarchy refinement
  • Print-ready artwork and production files aligned to DYMO specifications
  • Liaison with the print team to ensure accurate file set-up and output

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