Zero Food Facebook and Instagram Ads on Phone Screen

Zero Food is a fast-growing vegan & gluten free superfood company, producing organic pizza bases and toasties.

We developed an integrated marketing campaign across Facebook, Instagram, and email marketing to support their in-store sales campaign.

Through regular A/B testing and analysis of our main stockist traffic campaigns, over the last quarter, we have increased the click-through rate (CTR) by 47.16%, while also reducing the cost per click (CPC) by 35.84%. So ultimately, this means that we are getting more results at a lower cost!

To further optimise our detailed targeting strategy, we only advertise to people within a small radius around the stockist stores that offer Zero Food products, capturing potential customers that can easily visit their local store to make a purchase.

We map out a simplistic and comprehensive report for the Zero Food team, where we explain what has been working, as well as the areas for improvement and our recommendations for further optimisation. 

We love working with the Zero Food team and we look forward to continuing to manage their digital marketing strategy into the future!

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