Zero Food is a fast-growing vegan & gluten free superfood company, producing organic pizza bases and toasties.
We developed an integrated marketing campaign across Facebook, Instagram, and email marketing to support their in-store sales campaign.
Through regular A/B testing and analysis of our main stockist traffic campaigns, over the last quarter, we have increased the click-through rate (CTR) by 47.16%, while also reducing the cost per click (CPC) by 35.84%. So ultimately, this means that we are getting more results at a lower cost!
To further optimise our detailed targeting strategy, we only advertise to people within a small radius around the stockist stores that offer Zero Food products, capturing potential customers that can easily visit their local store to make a purchase.
We map out a simplistic and comprehensive report for the Zero Food team, where we explain what has been working, as well as the areas for improvement and our recommendations for further optimisation.
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