Zero Food is a fast-growing vegan & gluten free superfood company, producing organic pizza bases and toasties.
We developed an integrated marketing campaign across Facebook, Instagram, and email marketing to support their in-store sales campaign.
Through regular A/B testing and analysis of our main stockist traffic campaigns, over the last quarter, we have increased the click-through rate (CTR) by 47.16%, while also reducing the cost per click (CPC) by 35.84%. So ultimately, this means that we are getting more results at a lower cost!
To further optimise our detailed targeting strategy, we only advertise to people within a small radius around the stockist stores that offer Zero Food products, capturing potential customers that can easily visit their local store to make a purchase.
We map out a simplistic and comprehensive report for the Zero Food team, where we explain what has been working, as well as the areas for improvement and our recommendations for further optimisation.
We've completed a lot of exciting projects – you might also be interested in some of these recent ones.
After a busy year with many exciting projects, it's time for our team to kick back and take some time to refresh with family over the new year. We'll be wrapping up for the year on Dec 23rd and will be returning on Monday Jan 10th.
We hope that you have a lovely Christmas and New Year!
Feel free to submit an enquiry to us in the mean time and we will get back to you when we return to the office.