To support the launch of the Zero Food Pizza Crusts and Toasties in the Coles Collingwood store, we developed an integrated marketing campaign across Facebook, Instagram, email and the out-of-home advertising network.
Zero Food is a fast-growing vegan & gluten free superfood company, producing organic pizza bases and toasties.
To maximise sales in the Coles Collingwood store, we set-up a range of placements around the Collingwood area across the Civic Outdoor, VMO Outdoor and Tonic Media out-of-home advertising network. Programming the ads to run at peak periods, we placed digital ads on the busy Hoddle St / Johnston St intersection billboard, as well as a local gym and a local medical centre. This allows us to reach a number of health and fitness focused consumers that are likely to shop at the Coles store at 172 Smith St, Collingwood VIC 3066.
To further support the out-of-home advertising, we set-up a range of traffic, brand awareness and retargeting ads that are targeted to consumers within the Collingwood area that have a focus on healthy eating and fitness, as well as people with vegan and gluten free food preferences.
Lastly, we segmented Zero Food’s email marketing list to deliver a highly targeted email campaign to consumers to announce the Zero Food range being released in their local Coles Collingwood store.
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