Zero Food in Coles Collingwood out of home campaign on Hoddle Street Melbourne

To support the launch of the Zero Food Pizza Crusts and Toasties in the Coles Collingwood store, we developed an integrated marketing campaign across Facebook, Instagram, email and the out-of-home advertising network.

Zero Food is a fast-growing vegan & gluten free superfood company, producing organic pizza bases and toasties.

To maximise sales in the Coles Collingwood store, we set-up a range of placements around the Collingwood area across the Civic Outdoor, VMO Outdoor and Tonic Media out-of-home advertising network. Programming the ads to run at peak periods, we placed digital ads on the busy Hoddle St / Johnston St intersection billboard, as well as a local gym and a local medical centre. This allows us to reach a number of health and fitness focused consumers that are likely to shop at the Coles store at 172 Smith St, Collingwood VIC 3066.

To further support the out-of-home advertising, we set-up a range of traffic, brand awareness and retargeting ads that are targeted to consumers within the Collingwood area that have a focus on healthy eating and fitness, as well as people with vegan and gluten free food preferences.

Lastly, we segmented Zero Food’s email marketing list to deliver a highly targeted email campaign to consumers to announce the Zero Food range being released in their local Coles Collingwood store.

We love working with the Zero Food team and we look forward to continuing to manage their digital marketing strategy into the future!

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