Orphic Education Strategic Marketing Plan

We developed a strategic marketing plan as a development of ideas and a strategic analysis for Orphic Education, a business that bridges the gap between gyms & coaching-based facilities and high-quality personal trainers.

Orphic Education was co-founded by Alex Karamouzis and Matt Witbreuk in 2018, with both partners holding their own stories and experiences in the fitness coaching sector.

We developed and analysed a range of marketing strategies that can be used through paid and organic avenues, including advertising, events & workshops. This multitude of strategies are proposed to be integrated and targeted to a well-defined audience to increase the amount of potential clients that are reached.

These strategies included:

  • Social Media Marketing (Organic Content)
  • Social Media Marketing (Paid Advertising)
  • Google Advertising
  • Email Marketing
  • Search Engine Optimisation (SEO)
  • Print Media (Brochures, Flyers, Posters)
  • Workshops at Partner Facilities
  • Partnerships with Other Businesses
  • Influencer Marketing
  • Exhibition Attendance

Other Recent Projects

We've completed a lot of exciting projects – you might also be interested in some of these recent ones.

HOLIDAY CLOSURESFrom Dec 23 2021
to Jan 10 2022

After a busy year with many exciting projects, it's time for our team to kick back and take some time to refresh with family over the new year. We'll be wrapping up for the year on Dec 23rd and will be returning on Monday Jan 10th.

We hope that you have a lovely Christmas and New Year!

Feel free to submit an enquiry to us in the mean time and we will get back to you when we return to the office.