Orphic Education Marketing Plan

We developed a strategic marketing plan as a development of ideas and a strategic analysis for Orphic Education, a business that bridges the gap between gyms & coaching-based facilities and high-quality personal trainers.

Orphic Education was co-founded by Alex Karamouzis and Matt Witbreuk in 2018, with both partners holding their own stories and experiences in the fitness coaching sector.

We developed and analysed a range of marketing strategies that can be used through paid and organic avenues, including advertising, events & workshops. This multitude of strategies are proposed to be integrated and targeted to a well-defined audience to increase the amount of potential clients that are reached.

These strategies included:

• Social Media Marketing (Organic Content)
• Social Media Marketing (Paid Advertising)
• Google Advertising
• Email Marketing
• Search Engine Optimisation (SEO)
• Print Media (Brochures, Flyers, Posters)
• Workshops at Partner Facilities
• Partnerships with Other Businesses
• Influencer Marketing
• Exhibition Attendance