Choice Cakes & Decorating Centre is Melbourne’s favourite cake decorating supplies store. Based in the Yarra Valley, they are famous for their delicious, decorated wedding and special occasion cakes. They have been supplying cakes to local, metro, regional, national and even international clients for over 30 years.
As their retail store continues to grow and the retail landscape shifts further towards the online space, it was time for Choice Cakes to upgrade their eCommerce store with a modern, fresh design.
To simplify and consolidate business operations, we built the website using the WordPress CMS with WooCommerce as the storefront backend. Additionally, we integrated the system into their Vend POS system, so all of their sales, products, inventory count, reports and customer data are shared between their POS system and their online store. Making managing the multi-channel business an absolute breeze.
Furthermore, the website showcases their range of custom cakes that are made for all special occasions, including weddings, birthdays, anniversaries and more. We built in advanced forms that capture all of the required information to make quoting these custom cakes simple for the team.
Another feature that we built into the website was an events section, which allows the Choice Cakes team to run workshops, classes and other events that can be promoted on the website to the public.
This project was an exciting opportunity for us to work with a local client and we enjoyed every minute of it. Please feel free to check out the site for yourself with the link below!
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